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Terms of Service

Last Updated: May 21, 2026

ALTA TERMS OF SERVICE

Last Updated: May 21, 2026

PLEASE READ THESE TERMS OF SERVICE (“TERMS”) CAREFULLY. THESE TERMS ARE A LEGAL CONTRACT BETWEEN YOU AND ALTA COLLECTIVE LLC, AN ARIZONA LIMITED LIABILITY COMPANY (“ALTA,” “WE,” “US,” OR “OUR”), WHO ENTERS INTO THESE TERMS ON BEHALF OF ITSELF AND ITS AFFILIATES.

By accessing or using any Alta website (including, without limitation, https://join-alta.com and https://community.join-alta.com) (each, a “Site”), applying for, purchasing, or using a membership with Alta (the “Membership”), accessing or using any content, information, services, features, products, or resources available or enabled via a Site or otherwise offered by Alta (collectively with the Site and the Membership, the “Services”), clicking on a button or taking any other action to signify your acceptance of these Terms, or completing an Alta account registration process, you agree that: (1) you have read, understand, and agree to be bound by these Terms; (2) you are at least eighteen (18) years old and of legal age in your jurisdiction of residence to form a binding contract with Alta; and (3) you have the authority to enter into these Terms personally and, if applicable, on behalf of any organization on whose behalf you use the Services and to bind that organization (and any of its users) to these Terms. The term “you” refers to the individual or legal entity identified as the end user when you registered through the Site. You may not access or use any of the Services if you do not agree to be bound by these Terms.

Your use of the Services is additionally governed by any supplemental terms, conditions, policies, and agreements that Alta separately makes available through the Services or that you separately execute with Alta ("Supplemental Terms"), all of which are incorporated by reference into these Terms. If any Supplemental Terms conflict with these Terms, the Supplemental Terms will prevail with respect to their subject matter. For example, if you have agreed to the Alta Member Agreement (the “Member Agreement”), the Member Agreement controls over the Terms with respect to your Membership, fees, renewals, cancellations, refunds, Events, Strategy Sessions, member conduct, confidentiality, privacy, recordings, and termination of Membership, and these Terms govern your general access to and use of the Site and Services except to the extent the Member Agreement expressly governs the applicable subject matter. These Terms, together with any applicable Supplemental Terms, are collectively referred to as the “Agreement.”

THESE TERMS ARE SUBJECT TO CHANGE BY ALTA IN ITS SOLE DISCRETION AT ANY TIME. YOU SHOULD REGULARLY CHECK THIS WEBPAGE TO VIEW THE THEN-CURRENT TERMS. When changes are made, Alta will make a new copy of these Terms available on the Site. We will also update the “Last Updated” date at the top of these Terms. If we make material changes, we may (and, where required by law, will) also provide notification of such changes in another way that we believe is reasonably likely to reach you, such as via email if you have an Account (as defined in Section 2) or another manner through the Services. Alta may require you to provide consent to the updated Terms in a specified manner before further use of the Services is permitted. If you do not agree to any material change(s) after receiving notice, you must stop using the Services and take any other actions required by the Member Agreement, if applicable. Otherwise, your continued use of the Services constitutes your acceptance of the change(s).

1. Eligibility

In order to access the Services, you must: (a) be at least eighteen (18) years old; (b) be of legal age to form a binding contract in your jurisdiction of residence; and (c) not be a person barred from using the Services under the laws of the United States, your place of residence, or any other applicable jurisdiction. By using the Services, you represent and warrant that you meet all of the eligibility requirements set forth in this Section 1. Alta reserves the right to refuse to let any person access or use the Services, and to change the eligibility criteria at any time, in its sole discretion.

2. Registration

When registering an account for the Services (an “Account”) or submitting an application for Membership, you agree to provide only true, accurate, current, and complete information requested by the registration or application form (the “Registration Data”) and to promptly update the Registration Data thereafter as necessary to keep it current. You agree that you will be responsible for all activities that occur under your Account. You agree to monitor your Account to restrict its use by minors and other unauthorized users, and not to share your Account or password with anyone. You agree to use a strong, unique password for your Account and to notify Alta immediately of any unauthorized use of your password or any other breach of the security of your Account, and to exit from your Account at the end of each session. You agree not to create an Account using a false identity or alias, or if you have previously been banned from using any of the Services. You agree that you will not maintain more than one Account at any given time. Alta reserves the right to remove or reclaim any usernames at any time and for any reason. You acknowledge and agree that you have no ownership or other property interest in your Account and that all rights in and to your Account are owned by and inure to the benefit of Alta. YOU WILL BE SOLELY RESPONSIBLE FOR ALL ACCESS TO AND USE OF THE SERVICES BY ANYONE USING YOUR ACCOUNT WHETHER OR NOT SUCH ACCESS IS ACTUALLY AUTHORIZED BY YOU.

3. Ownership and License to Use the Services

3.1 Use of the Services

As between you and Alta, Alta retains all right, title, and interest in and to (a) any and all intellectual property owned or licensed to Alta, including (without limitation) any brand, name, logo, trademark, servicemark, copyright, trade dress, patent, and any other intellectual property right ("Alta Intellectual Property"), (b) the Services, including (without limitation) the Alta website and other Alta technology, the Online Community, the Member Directory, any original Alta-produced content, programming, and event design, and (c) aggregate data, analytics, and any derivative works created by Alta from the Services, including (without limitation) member activity. You may not use any Alta Intellectual Property for any purpose without Alta's prior written consent. The Services are protected by copyright and other intellectual property laws throughout the world. Subject to the Agreement, Alta grants you a limited, non-exclusive, non-transferable, non-sublicensable, revocable license to access and use the Services solely for your personal, non-commercial purposes during the term of your Membership (or, for non-Member users, during your authorized use of the Site). You may not use any Alta Intellectual Property except as expressly permitted in the Agreement. Without limiting the foregoing, you may not use any content from the Services, including User Content, to train, develop, or improve any artificial intelligence or machine learning model without Alta's prior written consent. Alta, its licensors, suppliers, and service providers reserve all rights not expressly granted in the Agreement.

3.2 Trademarks

“Alta,” the Alta logo, and other related graphics, logos, service marks, and trade names used on or in connection with the Services are trademarks of Alta and may not be used without Alta’s prior written permission, including in connection with any third-party products or services. You are prohibited from using Alta’s (or any affiliate’s) name and/or related graphics, logos, service marks, and/or trade names (or their likeness) in any way that causes confusion or misrepresents your affiliation or authority as it relates to Alta or the Services. Other trademarks, service marks, and trade names that may appear on or in the Services are the property of their respective owners. You will not remove, alter, or obscure any copyright notice, trademark, service mark, or other proprietary rights notices incorporated in or accompanying the Services.

4. User Content

4.1 Responsibility for Content

All content made available through the Services originates with the user who posted it, and that user bears sole responsibility for all content that they make available through the Services (“User Content”). Alta has no obligation or responsibility to review or pre-screen User Content before it is posted. You access and use User Content, and interact with other users, at your own risk. Without limiting the foregoing, Alta reserves the right, in its sole discretion, to pre-screen, refuse, edit, or remove any User Content (for example, content that violates the Agreement, is otherwise objectionable, or that Alta reasonably believes may expose Alta or its members to liability). Any views and opinions expressed in User Content reflect the author’s point of view and are not necessarily those of Alta or its affiliates.

4.2 Ownership of Your Content

Alta does not acquire any ownership interest in User Content you make available on the Services ("Your Content"). By posting or publishing Your Content on or through the Services, you represent that you hold all rights necessary to grant Alta the licenses described in Section 4.3. Other than Your Content, you acknowledge that you have no right, title, or interest in any content that appears on or in the Services. If Your Content includes personal information, it will be processed, used, and stored in accordance with applicable laws.

4.3 License to Your Content

Subject to any applicable Account settings, you grant Alta a non-exclusive, worldwide, royalty-free, transferable, sublicensable, irrevocable license to copy, use, display, reproduce, distribute, modify, and create derivative works from Your Content (in whole or in part) for purposes of operating, providing, improving, and advertising the Services and Alta, and in aggregated or anonymized form for community development and Alta marketing. Subject to Other users may search for, see, use, modify, and reproduce any of Your Content that you submit to any shared area of the Services. Notwithstanding anything to the contrary in these Terms, content made available within the member-only portions of the Services is subject to the confidentiality and privacy restrictions in the Member Agreement and may be used by Alta solely to operate, provide, maintain, secure, and improve the Services, unless the Member separately consents to broader use

4.4 Submissions

In the course of using the Services, you may provide text responses, chats, comments, suggestions, recommendations, and other information (collectively, “Submissions”), whether or not solicited by Alta. You hereby grant Alta a fully paid, worldwide, perpetual, royalty-free, non-exclusive, transferable, sublicensable license to cache, copy, distribute, transmit, publicly display, reproduce, modify, and otherwise use or exploit the Submissions on the Services and in other media, digital or analog, now known or hereafter developed, including, without limitation, the internet and mobile devices. You acknowledge that any Submission you provide may become publicly viewable on the Services or through other channels. Alta is not obligated to pay you any compensation for any Submission, post or use any Submission you provide, or review all Submissions. Alta may, in its sole discretion, remove, move, or edit any Submission at any time, with or without notice. Any views and opinions expressed in a Submission reflect the author’s point of view and are not necessarily those of Alta or its affiliates.

5. Restrictions on User Conduct

You agree not to use (or permit a third party to use) the Services in any manner that violates the Agreement or applicable law, including (without limitation) by:

  • infringing any patent, trademark, trade secret, copyright, right of publicity, or other right of any person or entity;

  • engaging in conduct that is unlawful, threatening, abusive, harassing, defamatory, libelous, deceptive, fraudulent, invasive of another’s privacy, tortious, obscene, offensive, or profane;

  • engaging in unauthorized or unsolicited advertising, junk or bulk email, or solicitation of other users without their consent;

  • conducting commercial activities or sales without Alta’s prior written consent, including (without limitation) contests, sweepstakes, barter, advertising, or pyramid or multi-level marketing schemes;

  • impersonating any person or entity, including (without limitation) any Alta employee, founder, member, or representative; or

  • disclosing any personal or confidential information about another person without the express written consent of that person.

6. Restrictions on Use of the Services

The rights granted to you in the Agreement are subject to the following restrictions: (a) you shall not license, sell, rent, lease, transfer, assign, reproduce, distribute, host, or otherwise commercially exploit the Services or any portion of the Services; (b) you shall not frame or utilize framing techniques to enclose any trademark, logo, or other Services (including images, text, page layout, or form); (c) you shall not use any metatags or other “hidden text” using Alta’s name or trademarks; (d) you shall not modify, translate, adapt, merge, make derivative works of, disassemble, decompile, reverse compile, or reverse engineer any part of the Services except to the extent the foregoing restriction is expressly prohibited by applicable law; (e) you shall not use any manual or automated software, devices, or other processes (including spiders, robots, scrapers, crawlers, avatars, or data mining tools) to scrape or download data from the Services; (f) you shall not access the Services in order to build similar or competitive products or services; (g) except as expressly stated in the Agreement, no part of the Services may be copied, reproduced, distributed, republished, downloaded, displayed, posted, or transmitted in any form or by any means; (h) you shall not remove or destroy any copyright notices or other proprietary markings contained on or in the Services; (i) you shall not circumvent, remove, alter, deactivate, degrade, or thwart any of the protections of the Services; (j) you shall not take any action that imposes or may impose (in our sole determination) an unreasonable or disproportionately large load on our technical infrastructure; and (k) you shall not interfere with or attempt to interrupt the proper operation of the Services through any virus, device, information collection or transmission mechanism, software, or routine, or attempt to gain access to any data, files, or passwords related to the Services through hacking, password or data mining, or any other means. Any future release, update, or other addition to the Services shall be subject to the Agreement. Alta reserves all rights not granted in the Agreement. Any unauthorized use of the Services shall give Alta the right to terminate your access to the Services and the Agreement upon notice to you. For the avoidance of doubt, if you are a party to the Member Agreement, your confidentiality obligations under the Member Agreement are incorporated by reference into these Terms as additional restrictions on your use of the Services. The foregoing is not exclusive of any other rights or remedies that may be available to Alta under law, equity, statute, or otherwise.

7. Feedback

If you submit any ideas, suggestions, documents, or proposals to Alta (“Feedback”), you do so at your own risk, and Alta assumes no obligations of any kind (including confidentiality) with respect to that Feedback. You represent that you hold all rights necessary to provide the Feedback. You hereby irrevocably assign to Alta all right, title, and interest in any Feedback, including (without limitation) all intellectual property rights therein. To the extent applicable law does not permit such assignment, you grant Alta a fully paid, royalty-free, perpetual, irrevocable, worldwide, non-exclusive, transferable, sublicensable license to use, reproduce, perform, display, distribute, adapt, modify, re-format, create derivative works of, and otherwise exploit the Feedback in any manner, and to sublicense the foregoing rights.

8. Third-Party Services

8.1 Third-Party Websites and Ads

The Services may contain links to third-party websites and applications and advertisements for third parties (collectively, “Third-Party Materials”). We do not notify you when you navigate away from the Services to a Third-Party Material, and once you leave, you are subject to the terms, conditions, and privacy policies of that third-party destination. Third-Party Materials are not under the control of Alta. Alta is not responsible for any Third-Party Materials, and Alta provides them only as a convenience. Alta does not review, approve, monitor, endorse, warrant, or make any representations with respect to any Third-Party Material, or any product or service provided in connection therewith. You access and use Third-Party Materials at your own risk. When you leave the Site, the Agreement and Alta’s policies no longer govern. You should review applicable terms and policies, including privacy and data-gathering practices, of any Third-Party Materials before proceeding with any transaction with any third party.

8.2 Community Platform; Payment Processor

Alta uses third-party providers to deliver portions of the Services, including the platform that hosts the Community and Stripe, Inc. (“Stripe”) for payment processing. Stripe’s Privacy Policy is available at https://stripe.com/privacy. You acknowledge that the availability and operation of the Community, payment processing, and certain other features of the Services depend on these third parties. Alta is not responsible for the acts or omissions of such third parties.

9. Payment

9.1 Payment Terms for Membership

Please refer to your Membership Agreement for the Membership Fees and the terms of payment, free trial, auto-renewal, cancellation, and refund.

9.2 Payment Terms for Other Services

You agree to pay all fees and charges to your Account in accordance with the fees, charges, and billing terms in effect at the time a fee or charge is due and payable. You must provide Alta with a valid payment method, and you agree that Alta is authorized to invoice your Account for all fees and charges due and payable to Alta and that no additional notice or consent is required. You agree to immediately notify Alta of any change in your billing address or payment method. Alta reserves the right at any time to change its prices and billing methods, upon notice to you. Any amounts not paid when due will accrue interest at the lesser of 1% per month or the maximum rate permitted by applicable law, and you will reimburse Alta for all reasonable costs of collection, including attorneys' fees.

9.3 Refunds

Except as required by applicable law or as expressly set forth in the Membership Agreement, all payments made through the Services are final, and Alta will not issue refunds.

10. Indemnification

To the fullest extent permitted by applicable law, you agree to indemnify, defend, and hold harmless Alta and its founders, owners, members, subsidiaries, affiliates, officers, directors, employees, contractors, agents, licensors, representatives, attorneys, and suppliers (collectively, “Alta Parties”) from and against any and all losses, costs, liabilities, and expenses (including reasonable attorneys’ fees) relating to or arising out of: (a) Your Content; (b) your misuse of the Services; (c) your violation of the Agreement or any other agreement incorporated by reference; (d) your violation of the rights of any third party (including any member of Alta); or (e) your violation of any applicable laws, rules, or regulations. Alta reserves the right, at its own cost, to assume the exclusive defense and control of any matter otherwise subject to indemnification by you, in which event you will fully cooperate with Alta in asserting any available defenses. You may not settle any claim subject to indemnification under this Section without Alta's prior written consent. The provisions of this Section will survive any termination of the Agreement or your access to the Services.

11. Disclaimer of Warranties and Conditions

11.1 As Is

YOU EXPRESSLY UNDERSTAND AND AGREE THAT YOUR USE OF THE SERVICES, AND ATTENDANCE AT ANY EVENT, IS AT YOUR SOLE RISK, AND THE SERVICES, AND ANY EVENTS, ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS, WITH ALL FAULTS. TO THE FULLEST EXTENT PERMITTED UNDER APPLICABLE LAW, THE ALTA PARTIES EXPRESSLY DISCLAIM ALL WARRANTIES, REPRESENTATIONS, AND CONDITIONS OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING, WITHOUT LIMITATION, THE IMPLIED WARRANTIES OR CONDITIONS OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT ARISING FROM USE OF THE SERVICES.

WITHOUT LIMITING THE FOREGOING, THE ALTA PARTIES DO NOT WARRANT OR REPRESENT THAT: (1) THE SERVICES WILL SATISFY YOUR REQUIREMENTS OR EXPECTATIONS; (2) INFORMATION, CONTENT, OR DATA AVAILABLE THROUGH THE SERVICES IS ACCURATE, COMPLETE, OR UP TO DATE; (3) THE SERVICES WILL OPERATE WITHOUT INTERRUPTION, ERROR, OR DELAY; (4) DEFECTS IN THE SERVICES WILL BE CORRECTED; (5) USE OF THE SERVICES WILL NOT EXPOSE YOUR DEVICES OR NETWORKS TO SECURITY VULNERABILITIES; OR (6) THE SERVICES WILL BE COMPATIBLE WITH YOUR HARDWARE OR SOFTWARE.

YOU ASSUME ALL RISK ASSOCIATED WITH ANY CONTENT DOWNLOADED FROM OR OTHERWISE ACCESSED THROUGH THE SERVICES, AND YOU ARE SOLELY RESPONSIBLE FOR ANY DAMAGE TO YOUR PROPERTY, DEVICES, COMPUTER SYSTEMS, OR OTHER EQUIPMENT, OR ANY OTHER LOSS ARISING FROM YOUR ACCESS TO SUCH CONTENT.

Certain jurisdictions’ laws do not allow limitations on implied warranties. If these laws apply to you, some or all of the foregoing disclaimers may not apply to you, and you might have additional rights.

11.2 No Liability for Conduct of Third Parties

YOU ACKNOWLEDGE THAT THE ALTA PARTIES BEAR NO LIABILITY FOR THE ACTS OR OMISSIONS OF THIRD PARTIES, INCLUDING OTHER MEMBERS, THIRD-PARTY SERVICE PROVIDERS, AND OPERATORS OF EXTERNAL SITES. YOU ASSUME ALL RISK ARISING FROM YOUR INTERACTIONS WITH SUCH THIRD PARTIES AND AGREE NOT TO ASSERT ANY CLAIM AGAINST THE ALTA PARTIES IN CONNECTION WITH THIRD-PARTY CONDUCT.

12. Limitation of Liability

12.1 Disclaimer of Certain Damages

TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, THE ALTA PARTIES SHALL NOT BE LIABLE FOR ANY LOSS OF PROFITS OR REVENUE OR FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR DAMAGES OR COSTS DUE TO LOSS OF DATA, PRODUCTION, OR USE, BUSINESS INTERRUPTION, OR PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES, WHETHER OR NOT ALTA HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. THIS INCLUDES LOSSES THAT WERE NOT FORESEEABLE TO YOU OR ALTA WHEN THESE TERMS WERE ENTERED INTO AND LOSSES THAT WERE NOT CAUSED BY ANY BREACH BY ALTA. WE DO NOT LIMIT OR EXCLUDE THE ALTA PARTIES’ LIABILITY WHERE IT WOULD BE UNLAWFUL TO DO SO, INCLUDING FOR DEATH OR PERSONAL INJURY CAUSED BY OUR NEGLIGENCE OR THE NEGLIGENCE OF OUR EMPLOYEES, AGENTS, OR SUBCONTRACTORS AND FOR FRAUD OR FRAUDULENT MISREPRESENTATION.

12.2 Cap on Liability

UNDER NO CIRCUMSTANCES WILL THE TOTAL AGGREGATE AMOUNT THAT THE ALTA PARTIES ARE LIABLE TO YOU IN CONNECTION WITH THESE TERMS EXCEED THE GREATER OF (A) THE TOTAL MEMBERSHIP FEES YOU PAID TO ALTA IN THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM AND (B) ONE HUNDRED U.S. DOLLARS ($100). THE LAWS OF SOME STATES DO NOT ALLOW FOR THE EXCLUSION OR LIMITATION OF CERTAIN DAMAGES. IF THESE LAWS APPLY TO YOU, SOME OR ALL OF THE LIMITATIONS SET FORTH IN THIS SUB-SECTION MAY NOT APPLY TO YOU AND YOU MIGHT HAVE OTHER RIGHTS.

12.3 User Content and Settings

The Alta Parties are not responsible for the timeliness, deletion, mis-delivery, or failure to store any content, communications, or personalization settings associated with the Services.

12.4 Basis of the Bargain

The limitations of damages set forth above are fundamental elements of the basis of the bargain between Alta and you under these Terms.

13. Procedure for Claims of Copyright Infringement

If you believe content posted on the Services infringes your copyright, please provide Alta’s copyright agent with the following information: (1) an electronic or physical signature of the person authorized to act on behalf of the owner of the copyright interest; (2) a description of the copyrighted work that you claim has been infringed; (3) a description of the location on the Services of the material that you claim is infringing; (4) your address, telephone number, and email address; (5) a written statement that you have a good-faith belief that the disputed use is not authorized by the copyright owner, its agent, or the law; and (6) a statement by you, made under penalty of perjury, that the information in your notice is accurate and that you are the copyright owner or authorized to act on the copyright owner’s behalf. Correspondence regarding claims of copyright infringement should be sent to: ALTA Collective LLC, 5111 N 78th Place, Scottsdale, Arizona, 85250 Attn: Copyright Agent, or by email to hello@join-alta.com.

14. Termination

At its sole discretion, Alta may modify or discontinue the availability of the Site or any portion of the Services, with or without notice to you and without liability to you or any third party. To the extent reasonably possible, Alta will warn you in advance of any modification or discontinuance of a material portion of the Services. From time to time, we may schedule system downtime for maintenance and other purposes, and you acknowledge that unplanned system outages may occur. The Services are provided over the internet, and the quality and availability of the Services may be affected by factors outside our reasonable control. Accordingly, we cannot accept any responsibility for any connectivity issues that you may experience when using the Services or for any loss of material, data, transactions, or other information caused by system outages, whether planned or unplanned.

Alta may suspend or terminate your access to the Services (in full or in part) if: (i) you have breached any provision of the Agreement or any other agreement referenced herein; (ii) Alta is required to do so by law; or (iii) you use the Services for any unauthorized, fraudulent, abusive, or illegal activity. You agree that all terminations for cause shall be made in Alta’s sole discretion and that Alta shall not be liable to you or any third party for any termination of the Services in accordance with this sub-section. In addition to suspending or terminating your access to the Services, Alta reserves the right to take appropriate legal action, including, without limitation, pursuing civil, criminal, or injunctive redress. If you have a Membership, you may cancel it in accordance with Section 4 of the Member Agreement. Even after your right to use the Services is terminated or your Membership is cancelled, the Agreement will remain enforceable against you and any unpaid amounts you owe to Alta for any purchases will remain due. Following termination or cancellation, Alta may delete Your Content and any data associated with your Account after thirty (30) days, unless retention is required by applicable law or necessary for the resolution of a pending dispute. Without limiting the foregoing, Sections 4, 5, 6, 10, 11, 12, 16, and 17of these Terms shall survive any termination or expiration of the Agreement.

15. International Users

While the Services may be accessible from locations outside the United States, they may reference features, content, or offerings that are not available in every jurisdiction. Such references do not constitute a commitment by Alta to make those features or content available in your jurisdiction. Alta operates and controls the Services from the United States, and makes no representation that the Services are suitable for use in any other location. If you access or use the Services from outside the United States, you do so on your own initiative and are solely responsible for complying with all applicable local laws.

16. Governing Law and Dispute Resolution

16.1 Governing Law

THESE TERMS AND ANY ACTION RELATED HERETO WILL BE GOVERNED AND INTERPRETED BY AND UNDER THE LAWS OF THE STATE OF ARIZONA, WITHOUT GIVING EFFECT TO ANY PRINCIPLES THAT PROVIDE FOR THE APPLICATION OF THE LAW OF ANOTHER JURISDICTION. THE UNITED NATIONS CONVENTION ON CONTRACTS FOR THE INTERNATIONAL SALE OF GOODS DOES NOT APPLY TO THESE TERMS.

16.2 Informal Dispute Resolution

If a dispute, claim, or disagreement arises between you and Alta arising out of or relating to your access to or use of the Services, any communications you receive, any products or services sold or distributed through the Services, or these Terms (each, a “Dispute”), the parties agree to first meet and confer in good faith — telephonically or via videoconference — to attempt to resolve the Dispute informally (an “Informal Dispute Resolution Conference”) before either party commences litigation (other than an action in small claims court). The party initiating a Dispute must give written notice to the other party of its intent to initiate an Informal Dispute Resolution Conference (a “Notice”), and the conference shall occur within forty-five (45) days after the other party receives the Notice, unless extended by mutual written agreement. Notice to Alta that you intend to initiate an Informal Dispute Resolution Conference should be sent by email to hello@join-alta.com or by mail to ALTA Collective LLC, 5111 N 78th Place, Scottsdale, Arizona 85250. The Notice must include: (1) your name, telephone number, mailing address, and the email address associated with your Account (if any); (2) the name, telephone number, mailing address, and email address of your counsel, if any; and (3) a description of your Dispute. The statute of limitations and any filing-fee deadlines shall be tolled while the parties engage in the Informal Dispute Resolution Conference process required by this Section.

16.3 Exclusive Venue

Subject to Section 16.2, both you and Alta agree that all claims and disputes arising out of or relating to these Terms or the Services will be litigated exclusively in the state or federal courts located in Maricopa County, Arizona, and each party irrevocably submits to the personal jurisdiction of those courts. Either party may seek injunctive or other equitable relief in any court of competent jurisdiction to prevent or stop the actual or threatened infringement, misappropriation, or violation of its intellectual property rights or breach of any confidentiality obligations.

16.4 Waiver of Jury Trial

EACH OF YOU AND ALTA HEREBY KNOWINGLY, VOLUNTARILY, AND IRREVOCABLY WAIVES, TO THE FULLEST EXTENT PERMITTED BY LAW, ANY CONSTITUTIONAL AND STATUTORY RIGHTS TO A TRIAL BY JURY IN ANY ACTION ARISING OUT OF OR RELATING TO THIS AGREEMENT OR THE SERVICES. EACH PARTY CERTIFIES THAT NO REPRESENTATIVE OR AGENT OF THE OTHER PARTY HAS REPRESENTED, EXPRESSLY OR OTHERWISE, THAT SUCH PARTY WOULD NOT, IN THE EVENT OF LITIGATION, SEEK TO ENFORCE THIS WAIVER.

16.5 Waiver of Class and Non-Individualized Relief

YOU AND ALTA AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY ON AN INDIVIDUAL BASIS AND NOT ON A CLASS, REPRESENTATIVE, COLLECTIVE, OR MASS-ACTION BASIS, AND THE PARTIES HEREBY WAIVE ALL RIGHTS TO HAVE ANY DISPUTE BROUGHT, HEARD, ADMINISTERED, OR RESOLVED ON A CLASS, REPRESENTATIVE, COLLECTIVE, OR MASS-ACTION BASIS. ONLY INDIVIDUAL RELIEF IS AVAILABLE. IF FOR ANY REASON A COURT OF COMPETENT JURISDICTION FINDS ANY PORTION OF THIS WAIVER UNENFORCEABLE, THE REMAINDER OF THIS WAIVER SHALL REMAIN IN FULL FORCE AND EFFECT.

16.6 Limitations Period

Any cause of action brought by you against Alta arising out of or relating to the Agreement or the Services must be commenced within one (1) year after the cause of action accrues, or it will be forever barred, except to the extent prohibited by applicable law.

17. General Provisions

17.1 Electronic Communications

You and Alta communicate primarily through electronic means — whether you visit the Services, send emails to Alta, or Alta delivers notices through the Services or by email to you. For contractual purposes, you: (1) consent to receive communications from Alta electronically; and (2) agree that all terms, conditions, agreements, notices, disclosures, and other communications delivered to you in electronic form satisfy any legal requirement that would otherwise require a writing. Nothing in this Section limits your statutory rights.

17.2 Assignment

This Agreement, and your rights and obligations hereunder, may not be assigned, subcontracted, delegated, or otherwise transferred by you without Alta’s prior written consent, and any attempted assignment, subcontract, delegation, or transfer in violation of the foregoing will be null and void. Alta may freely assign the Agreement, in whole or in part, including in connection with a merger, acquisition, reorganization, or sale of assets.

17.3 Force Majeure

Alta shall not be liable for any delay or failure to perform resulting from causes outside its reasonable control, including (without limitation) acts of God, war, terrorism, riots, embargos, acts of civil or military authorities, fire, floods, accidents, strikes, epidemics or pandemics, cyberattacks, internet or telecommunications failures, third-party platform outages, government orders or restrictions, or shortages of transportation facilities, fuel, energy, labor, or materials.

17.4 Notice

Where Alta requires that you provide an email address, you are responsible for providing Alta with your most current email address. If the last email address you provided to Alta is not valid, or for any reason is not capable of delivering to you any notices required or permitted by these Terms, Alta’s dispatch of an email containing such notice will nonetheless constitute effective notice. You may give notice to Alta at hello@join-alta.com or by mail to ALTA Collective LLC, 5111 N 78th Place, Scottsdale, Arizona 85250. Such notice shall be deemed given when received by Alta.

17.5 Questions, Complaints, Claims

If you have any questions, complaints, or claims with respect to the Services, please contact us by email at hello@join-alta.com or by mail to ALTA Collective LLC, 5111 N 78th Place, Scottsdale, Arizona 85250. We will do our best to address your concerns.

17.6 Waiver

No failure or delay by Alta in exercising any right or enforcing any provision of the Agreement will operate as a waiver of that right or provision, or of any other right or provision, on that or any subsequent occasion.

17.7 Severability

If a court of competent jurisdiction determines that any provision of the Agreement is invalid or unenforceable, that provision will be reformed to the minimum extent necessary to make it enforceable while preserving the parties' original intent, and all remaining provisions will continue in full force and effect.

17.8 Export Control

Your use, export, import, or transfer of the Services must comply with U.S. law, the laws of the jurisdiction in which you obtained access to the Services, and all other applicable laws and regulations. In particular, but without limitation, the Services may not be exported or re-exported (a) into any United States embargoed countries, or (b) to anyone on the U.S. Treasury Department’s list of Specially Designated Nationals or the U.S. Department of Commerce’s Denied Person’s List or Entity List. By using the Services, you agree that (i) you are not located in a country that is subject to a U.S. Government embargo, or that has been designated by the U.S. Government as a “terrorist supporting” country, and (ii) you are not listed on any U.S. Government list of prohibited or restricted parties.

17.9 Entire Agreement

To the extent permitted by applicable law, the Agreement (including, without limitation, these Terms and any Supplemental Terms) is the final, complete, and exclusive agreement of the parties with respect to the subject matter hereof and supersedes and merges all prior discussions between the parties with respect to such subject matter.

ALTA Collective LLC

5111 N 78th Place

Scottsdale, Arizona 85250

https://join-alta.com

© 2026 ALTA Collective LLC. Scottsdale, AZ. Values Terms Member Agreement